Assessing GTM Strategy for a Private Tech Company

The Client: A large private technology company 

The Problem: Our client needed to understand whether its messaging and relative investments in its e-commerce and enterprise sales strategies would be sufficient to meet its intended sales targets. 

Our Approach & Results:  Our blended qualitative and quantitative approach revealed unique details about the customer adoption process which allowed us to make key recommendations for branding and messaging, sales allocation, and even pricing.