You’re ready for AI.
Is your data?
Cogknition transforms fragmented business data into predictive insight and practical strategy that improves retention, growth, and enterprise value.
Who are we?
Experienced business strategists and data scientists who help leadership teams use data to connect the outside world to the performance of their business.
What We Do
Cogknition starts with executive-level strategy and macroeconomic insight, then helps organizations turn their customer, revenue, product usage, support, and market data into practical systems for growth, retention, and enterprise value.
Macro Strategy & Executive Insight
We help leadership teams understand where the economy, market, customer, and competitive environment are headed, and what those changes mean for strategy.
Revenue & Retention Intelligence
We connect customer, revenue, product usage, support, and market data to show where the business is growing, where it is vulnerable, and which accounts or segments need attention.
Action Systems
We build models, dashboards, stories, and operating routines that help teams anticipate risk, focus interventions, and make better decisions again and again.
Our Capabilities
Sensemaking with Data
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Which customers are your core drivers of revenue? We not only predict who will churn - we can also work with you to figure out whether its you or the marketplace that’s driving the change. Methods: Qualitative research, segmentation, quant churn modeling.
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Revenue only tells part of the story. Knowing your customer is key to making the engine run. Our expertise in developing quant and qual methods with competitive analysis can help you gain sharper focus on who your customers are and how well you are serving their needs.
Strategy
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Our leadership has years of experience helping leading B2B and B2C brands use data to develop compelling value propositions, positioning and messaging statements for current and potential customers - even in highly competitive markets with nuanced selling complexities.
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It’s been said that advertising sticks when it’s as good as content. Our team’s unique grasp of customers, technology trends and evolving markets has produced everything from differentiated annual content plans for large organizations to publications in leading academic journals. It’s experience that takes years to cultivate and will put your company on the cutting-edge.
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The media environment has expanded dramatically allowing audiences to splinter into more niches than ever. In a world where planning and buying has become riskier than ever, we can show you how to marry data with media know-how in order to focus limited resources to the right channels.
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Why do so many great products fail to make a dent in the market? Often times it’s a matter of how its sold, what it’s sold with and whether a company’s pricing strategy properly balances consumer value, knowledge and ability to try and adopt. Our strength lies in bringing data, consumer psychology and competitive economics together to uncover where you can gain an edge in the marketplace.
Performance & Predictive Analytics
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We help clients assess their sales and marketing effectiveness across the entire marketing mix. Does your brand connect with the target audience? Are specific channels causing customer growth or churn? Is your pricing model helping or hurting? Is any of this worth the money? Our unique ability to get to the 'why' helps you get to ‘what’s next’ quicker and faster.
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A strong grasp of key audiences and marketing performance sets you up to anticipate the future. We can help you understand how changes in the macro environments affect drivers of lead generation, conversion and spend so you can plan for contingencies and optimize accordingly.
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We may believe in quick wins - but never at the expense of a broader vision. If you need help understanding how marketing tech and data strategy should be phased-in against your business goals, we can help.
Recent Solutions
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Our experience with recruitment marketing, employee profile development and applicant journey analytics has helped large global companies source highly-qualified candidates in an equitable and inclusive manner. With the best people in place, our fast and simple approach to employee experience measurement and productivity analysis keeps your finger on the pulse of your organization - so that your top employees become your biggest advocates.
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Attracting new members to your association or attendees to your event can be challenging. We can help you capture the subtle mix of customer insight, channel communication skill and situational understanding to bring new members in the door…and keep them coming back.
Who we’ve worked with
Case Studies
