Brand Positioning for a Public Tech Company
Quantitative survey models | Quant methods | Experiments
Post-merger, repositioned a brand to drive awareness and differentiate them in a competitive space.
Creating Omnichannel Recruitment Strategy
Quantitative Modeling | Recruitment | Audience Understanding
Complexity and competitiveness in the recruiting landscape led to redefining objectives and developing a comprehensive approach to increase applicant engagement.
Redefining Recruitment Strategy
Quantitative Modeling | Recruitment | Audience Understanding
Audience understanding yields better channel engagement creating a pipeline of well qualified candidates.
Ten Year Market Outlook for a Large CPG Company
Macroeconomic Strategy and Modeling | Futurist Research
We helped our client understand how global macroeconomic dynamics, changing consumer dynamics and technological factors would affect their competitive market over the coming decade.