Brand Positioning for a Public Tech Company
Quantitative survey models | Quant methods | Experiments
Post-merger, repositioned a brand to drive awareness and differentiate them in a competitive space.
Creating Omnichannel Recruitment Strategy
Quantitative Modeling | Recruitment | Audience Understanding
Complexity and competitiveness in the recruiting landscape led to redefining objectives and developing a comprehensive approach to increase applicant engagement.
Redefining Recruitment Strategy
Quantitative Modeling | Recruitment | Audience Understanding
Audience understanding yields better channel engagement creating a pipeline of well qualified candidates.
Ten Year Market Outlook for a Large CPG Company
Macroeconomic Strategy and Modeling | Futurist Research
We helped our client understand how global macroeconomic dynamics, changing consumer dynamics and technological factors would affect their competitive market over the coming decade.
Assessing Patient Willingness to Use Medical Services
Quantitative Modeling | Qual Interviews | Behavioral Economics
We developed a segmentation model of patient awareness and willingness to use available services which framed our behavior economics work to shape communications and outreach strategy.