Redefining Recruitment Strategy

Client: Major Transportation and Logistics System

The Problem: A leading transportation company, needed help steering ideal applicants to their career opportunities.

Our Approach: We developed ideal candidate profiles and aligned them prioritized roles to identify better ways to engage and attract candidates, create and build a talent pipeline and launch a comprehensive content and social media strategy.

Our Results: Due to audience and persona understanding we were able to identify the best channels to promote priority roles. As a result social network audiences grew, traffic and applications increased, prompting our client to promote more jobs and events through social channels to much larger audiences while building a continuous pipeline of ideal candidates.
Organic traffic and applications grew by 22% and social media audiences grew by 35%.